3.1 Steps for Dealing with Old School Employees

“I don’t know if that applies to me because I am just old school.”  We hear this quite often in business when new ideas and technology are introduced.  And it is not just from the older workers.  So when you hear this, flags should go up because what the term old school usually implies is resistance to change and quite often fear.   Someone is holding onto their old ways of doing things because it is safe.  Change is scary.  Old school could also mean that we perceive the old ways of doing things as the best way, regardless of the truth of it.  But success in business requires the ability to handle change effectively and manage the resistance to it. 

So how do you address these “Old-Schoolers?”

 

Buyer Behaviour has Changed Since the Crisis. Has Your Business Adapted to this?

A recent TED Talk got me thinking about how to differentaite your brand in this information age.  Especially now that consumer mindset has shifted so dramatically from mindless consumption to mindful consumption.  Celebrities have even changed their brands and egos are now something that is out of fashion!